M5.5: Campaign for Tap Water

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Given that there is a history of some cities not having clean, drinkable water, it would make it rather difficult to make a national campaign to move from drinking water bottles to tap water. One of these examples is Flint, Michigan where their water crisis is still occurring. In an ideal world, where all the water is drinkable, the slogan I would use would be: 

"Tap water means more money in your pocket, cleaner environments, and a healthier life for you & your family!"

I would use the truth "more money in your pocket" roughly $30-70 a month (depending on consumption); "cleaner environments" there would be no hazardous chemicals in the creation and/or disposal of bottles; "healthier life for you and your family" would be true because plastics wouldn't be in the ground for the next 1000 years indicating that your family will live in a healthier environment and there is reduced risk of BPA consumption if there is no water bottle being used. 

Overall, highlighting the positives and the savings from a change from bottled water to tap water could be beneficial. This would only work if the water is clean and the upkeep of the integrated water systems are maintained and kept up to US EPA standards.

Comments

  1. AnonymousSeptember 25, 2018 at 12:22 PM

    Hi Daisy,

    Great slogan! Placing an emphasis on costs will definitely be a good tactic to grab people's attention. Using tap water has always grossed me out unless I know for sure it's been filtered. Perhaps water filters should be provided free-of-charge by local governments so that people will be encouraged to drink tap water instead.

    Carmen

    ReplyDelete
  2. UnknownSeptember 29, 2018 at 11:23 AM

    Hi Daisy,
    Thank you for your post! I love your slogan! Most people are worried about costs and their families and emphasizing that choosing the tap water option is better for everyone is a great approach. Everyone is concerned about costs in one way or another and I think your idea to develop your campaign around that is a fantastic idea.
    Great job!
    Kera

    ReplyDelete
  3. UnknownOctober 3, 2018 at 1:37 PM

    Hi Daisy,
    Great slogan! I think you touched on the most important aspects of why tap water is better than bottled water. I also like your breakdown of reasoning. It is important to highlight the positives and focus on what we can do to avoid negative effects and outcomes.

    ReplyDelete

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